Now Introducing... Scratch ‘n’ Sniff (but do not lick) QR codes! Are you ready to embrace the sweet smell of success? Then get a whiff of Bitly’s new Scratch ‘n’ Sniff QR Codes! Our research team has been nose-to-the-QR-code over the last few months, working to make this sweet-smelling dream a reality. What makes these QR codes so appealing to brands and audiences? Head researcher Dr. Bitly says, “If you think about it, Scratch ‘n’ Sniff QR Codes just make scents.” He added, “While some will say