The Universal Product Code (UPC) did more than just speed up checkout. 🛒 It required aligning manufacturers, retailers, and technology providers around a shared global standard — at a time when most didn’t yet see the need. Barcode technology had existed for decades without widespread adoption. What changed was the conviction to scale it. This new film in our “What’s your next brilliant move?” series explores the untold story of the UPC and how bold ambition can rewire entire industries. | McKi